89.7 Bay
Year: 2020 – present
Client: 89.7 Bay
Services: Rebranding, Brand Identity
Early in 2020, BloomCreative was tasked with refreshing the logo for Malta's "No. 1 Hit Music Station" and equipping the brand for today's and the future's digital world. Although we retained the logo's iconic triangular shape, this was adapted into something new and fresh—a bespoke mark that is contemporary and distinct, defining a unique visual language that is ever-changing yet completely consistent.
The team at BloomCreative was a pleasure to work with. They listened carefully and understood exactly what we were trying to achieve. Rebranding such a well-known local brand is never easy but we were thrilled with the result! Taking the plunge and trying out an outsourced company was something new for us, and we were really happy that we did. I would definitely recommend them to anyone.
Animation by Jeremy Debattista