Year: 2016 - 2019
Client: Dean Gera
Dean Gera, an esteemed chain of luxury salons targeting those who believe in quality and prestigious hair care, appointed us to execute a brand elevation exercise for what was already an established company. We aimed to give the existing brand a stronger structure that made it easier to maintain consistency throughout their chain of stores, and then compiled all brand elements into a set of guidelines. The result was a brand that is elaborate, direct and, most importantly, unified.
We couldn't be happier that we are working with Bloom. It's not easy to do what they do - you're talking about bringing ideas to life in tangible form for clients who often don't even know exactly what they want. The people at Bloom are patient; they are understanding; they are perseverant. They will not rush but you can trust that they will deliver and keep you (the client) on track with the project at hand. They are beautifully creative, with the most simple yet elegant of styles. They are not a greedy corporate giant (something they would never want to be) but old souls with an appreciation for aesthetics and timelessness, who will work with you on a very personal, intimate level. And above all else, they are good, honest people, so rare to come by these days.