Year: 2018 – 2020
Client: Malta Marriott
Services: Brand Identity
The newly-established Malta Marriott Hotel & Spa (formerly the hotel Le Meridien) has entrusted BloomCreative with the naming and branding for many of the establishment’s food and beverage outlets. This stellar line-up most notably includes lobby bar Atrio, multi-cultural experience Marketplace, and Asian street food pioneer Nori. For each of these, our designers have come up with a distinctive brand and vision that builds on the hotel’s excellent standards and reputation, and compliments the unique dining experience each outlet presents.
The Marriott Hotel’s prime location in Balluta Bay promises stunning views, not only of the bay itself but also of the beautiful Balluta Buildings. This piece of 1920s architecture was the primary inspiration behind the Atrio logo and brand, particularly its Art Nouveau style and features. The name itself – Latin for ‘entrance hall’ – adds to the elegance and calibre of the establishment.
Inspired by cuisines and cultures from the world over, a simple colour scheme combined with an intricate system of patterns felt perfectly fitting for Marketplace. The scope here was to represent the diversity of an actual marketplace, presenting an endless variety of flavours coming together on a single table.
One of the oldest structures in the Balluta area, The Villa is an iconic palazzo in one of the most prominent locations on the island. In branding such a historic gem, we wanted to create something that not only compliments the Marriott brand, but also withstands the test of time as a distinctive and flexible identity. The Villa currently houses Nori and Taro, two culinary concepts that provide memorable experiences and eclectic flavours.
The notion of Asian street food instantly brings to mind bright colours, punchy typography, and bold graphic design. Rebranding Nori was all about creating an identity that embodies this and truly reflects the culinary experience behind the restaurant; the brand is literally an audacious, outspoken mash-up of traditional Japanese elements with contemporary visuals.