New York Best
Year: 2016 - 2018
Client: New York Best
Services: Rebranding
New York Best are a local burger joint known for their quirky style and passion for fast food. We were briefed to create packaging that appeals to millennials, and so a design trio (made up of the NYB founders, us, and tattoo artist Guy Lee) was established. The combined result was a packaging style that debated the notion of "love for food" in the form of traditional tattoos (starring hot dogs and French fries, amongst other protagonists) printed all over specialised boxes to attract like-minded food lovers.
