Notte Bianca
Year: 2016 – 2018
Client: Notte Bianca
Services: Brand Identity
Notte Bianca is easily one of the largest cultural events in Malta, held in Valletta and attracting over 60,000 people annually. The concept is immersed in themes of the carnival and the night. Our aim was to brand this event in a way that is inspired by Valletta itself, as well as typography found around Malta; it also suggests the mischief of a circus. Our biggest challenge was to create a logo that would be relevant for 5 years, so we worked on something that contributes to its longevity and accurately depicts the event year after year.