Year: 2019 – 2020
Prohealth's story as an importation and distribution company for pharmaceuticals, dermo-cosmetics and medical devices began in 1995; 25 years of excellence later, it was in dire need of a brand refresh, and BloomCreative was definitely up for the challenge. We devised a brand identity that reflects the company’s focus and consistency, creating a unified image that is fresh, contemporary and distinctive, all whilst honouring Prohealth’s rich history.
When we met up with Bloom, we explained that we wanted continuity, but at the same time a fresh new image: something that people would easily comprehend. They managed to keep elements of the old brand and give it a twist to be right there with the times. Being a pharmaceutical company doesn’t make it easy to rebrand: the notions that are linked to this industry are always either way too clinical and too formal. We wanted to find a middle ground, an image that would still show the clinical side but also the wellbeing side in a fresh and calming way. Bloom understood what we wanted. They managed to translate our brief into the brand image we now have. Bloom delivered!