VIVI
Year: 2020
Client: VIVI
Services: Brand Identity, Packaging
BloomCreative were approached to brand a new, eco-friendly line of Sterling Silver 925 jewellery: VIVI. The essence of the brief was to create a look that reflects an alternative and environmentally-friendly approach to jewellery; from upcycled silver to zero-waste, fully-recyclable packaging, yet with every single item still designed, produced and sourced with the best standards in mind. The identity that followed pivots around a bespoke logo and is complimented with an earthy colour scheme, making for a brand which is approachable, trendy, and rooted in its values.
Creative Direction by Tamara Fenech / Photography by MarieClaire Portelli
Working with Bloom was a fun and engaging process. Not only did they onboard my collaborative way of working straight away, but they embraced it with open arms. They listened to what my clients had to say about the values and ethos of their brand, and worked creatively and sensitively towards the project to execute it. It was a great learning process for us, getting to brainstorm and shoot ideas out to Bloom was a great success!
